Business Intelligence (BI) involves the use of technology, tools, and strategies to gather, analyze, and present business information. The goal of BI is to transform raw data into meaningful insights that can drive strategic decision-making. It encompasses processes like data mining, reporting, querying, and performance monitoring to help organizations understand their current performance and identify trends.
Analytics, on the other hand, focuses on the deeper interpretation of data to uncover patterns, correlations, and trends that can guide future actions. Analytics involves advanced statistical and quantitative analysis techniques to predict future outcomes, optimize processes, and even suggest potential solutions.